Occupancy tax revenue recovering after tough winter

The Essex County Board of Supervisors.

The Essex County Board of Supervisors. Photo by Keith Lobdell.

— Essex County has made up for the loss of winter tourism dollars.

Regional Office of Sustainable Tourism/Lake Placid Visitors Bureau Executive Director James McKenna reported to members of the Essex County Economic Development, Planning and Publicity Committee meeting Sept. 10 that through the month of July, occupancy tax revenue had matched the 2011 totals.

“Through winter, we were running about 10 percent down on occupancy tax,” McKenna said. “Through the month of July, we are now even. From what we are hearing, people had an alright summer.”

McKenna said he expects the revenue generated from people vacationing in the Adirondacks for multiple days to be ahead of 2011 totals once August figures are calculated.

While there appears to have been a recovery from the warm, near snowless winter, McKenna said that he would be worried if there were to be a repeat in the coming months.

“If you look at last winter, we are a little nervous about the weather pattern,” he said. “We are hoping that we get a winter like two years ago instead of like last year.”

McKenna also reported that he and his organization have also been using the Internet to track those who come to vacation or spend time.

“We are getting more information about where the visitors are coming and why they are coming,” he said. “We are able to get much more current information about what people are doing and what their interests are.”

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